With the rapid growth in scale, the market potential of the pet food industry has also been rapidly released. In the past ten years, the market size of my country's pet food industry has grown at a compound annual growth rate of more than 25%. From the perspective of subdivided categories, the pet food industry
From the perspective of consumption channels, the pet food industry consumes e-commerce and pet specialty stores as the main channels, accounting for 54.7% and 28% respectively in 2020. The share of China's pet food e-commerce channels is higher than that of the world and major countries.
The upstream of my country's pet industry is pet breeding; the midstream is pet supplies, including pet food, supplies and medicines; the downstream is pet services, including pet medical care, training, grooming and other services. Among them, pet food is the largest pet-raising expenditure. In 2020, the scale of China's pet food industry was approximately 44.05 billion yuan, a year-on-year increase of 23.8%, and the CAGR from 2010 to 2020 exceeded 25%.
Judging from the proportion of pet food consumption in the overall pet industry consumption, from 2010 to 2020, the proportion of pet food consumption increased year by year, exceeding 60% in 2020, reaching 60.6%.
Pet food includes staple food, snacks, and health care products. Staple food includes dry food and wet food. Snacks are divided into jerky, chewing gum, and biscuits. Health care products mainly include vitamins, protein powder, etc. In the pet food segment market, pet staple food, pet snack consumption and pet health product consumption accounted for 65.63%, 32.54% and 1.83% of the total in 2020 respectively.
Looking at pet categories, the proportion of pet cat food consumption increased year by year from 2010 to 2020, while the proportion of pet dog food consumption declined year by year. In 2020, pet cat food consumption exceeded the consumption of pet dogs. In 2020, the consumption scale of pet dog and pet cat food accounted for 49.7% and 50.1% respectively.
The main purchasing channels for pet food in my country include retail stores, pet specialty stores, e-commerce and pet hospitals. In 2020, the shares of retail stores, pet specialty stores, e-commerce and pet hospital channels accounted for 6.6%, 28.0%, 54.7%, and 10.8% respectively, which were -21.5%, -33.6%, +53.5%, and +1.7% respectively compared with 2010. The proportion of e-commerce channels has increased significantly.
Comparing the share of e-commerce channels in other countries, the pet food industry in the world, the United States, Japan, and Australia in 2020 accounted for %, which is significantly lower than the share of China’s e-commerce channels.
For more data, please refer to the "China Pet Food Industry Market Demand and Investment Strategic Planning Analysis Report" of the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute provides solutions such as industrial big data, industrial planning, industry declaration, industrial park planning, industrial investment promotion, and investment feasibility studies.