Recently, the word "fix hook" has become popular on social media. It is actually another name for "puppy". The popularity of "fix hook" is actually inseparable from the traffic and popularity brought by the booming pet economy. A large number of videos about pets appear on social media every day. Cute pets with labels such as "cute" and "healing" can easily resonate with everyone and generate considerable views.
iiMedia Research data shows that in 2022, dogs, cats, and aquariums will be the main pets kept by Chinese pet owners, accounting for 58.2%, 42.9%, and 23.7% respectively.
The image of "playing cats and sucking dogs" summarizes the love for pets among dog and cat owners, and is also the main service of some pet theme museums. These theme pavilions are "pet-oriented" and add other supporting services to create a different kind of leisure and entertainment venues. At the same time, they use social media to obtain considerable private domain traffic and create certain profit margins.
Author: MOFO
Source: iiMedia.com